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Cheap Use Car For Sale – Dodge Sprinter
Social is the new buzz word. Everyone's doing it, and everyone's talking about it. Buzz Tracking, Social Media Monitoring Isco Real Madrid Jersey , Perception management - it's all big business now, with agencies popping up all over the place specialising in this market alone.
Meanwhile, marketers are running around trying to get in on the bandwagon which, without proper consideration, may not even take them anywhere.
I can just imagine the water-cooler moment with two marketing heads talking about how amazing it is that Facebook has grown so fast, before immediately deciding that they need a corporate Facebook page. A month later, they're starting a Twitter account and presenting to their bosses about how they're at the forefront of digital.
Fools rush in
While this 'social media strategy' may get them a pat on the back Gareth Bale Real Madrid Jersey , it rarely results in any genuine business success, neither does it really represent any form of strategy. However, you could argue that the only thing wasted is a bit of time, so it's not a huge problem. This is true only until we realise how significant the gain may have been - as which point the opportunity cost becomes quite significant.
The problem arises from today's action-led corporate world, where we are obsessed with all things 'doing'. What we're doing, what we've done and what we're going to do. As long as we're doing, our salaries are safe.
Sit quietly and listen...
When developing a social media strategy Karim Benzema Real Madrid Jersey , try a different approach. Just this one time, park being proactive and instead, realise it's ok to not know what you're supposed to do. Only with this mindset will you be able to extract from the new and exciting world of social media the real value. After all - this is not an arena for you to flex your corporate biceps, but rather to sit quietly. Listen. Absorb. Consider.
When search marketing started booming, it was a revolution. Representing 'pull marketing', search allowed companies to target active consumers who were genuinely 'in the market'. As the consumers were in charge, they didn't mind being fed messages by companies trying to bid for their business as they had Toni Kroos Real Madrid Jersey , in fact, requested it. This happy relationship meant we could all go about our business, lining the pockets of Google.
The mindset of a social surfer is entirely different. They're not calling your customer service centre or placing an order online, they're just chatting. It just so happens that the online world is so transparent, you know exactly what they're chatting about. Whilst the 'doing' urge might be strong, it would be rude to barge in.
Design a considered response
The first problem is that consumers are bored of companies trying to sway their opinion. And to be fair, you can see why Sergio Ramos Real Madrid Jersey , given that an average person is exposed to 1000s of marketing messages each and every day.
The second problem is that a company's urge to 'do something' often results in a defensive approach, rather than a creative one. My favourite example is from EA Sports, who responded to a video posted by a customer on YouTube.
The 'Jesus Shot' showed Tiger Woods being able to walk on water due a bug in the PGA Tour 2008 EA Sports game. Clearly a glitch, a natural response would have been to run off and try to fix it for the next release. Perhaps communicate with the poster about the fix, send him a free game as a thankyou for his feedback, and assume you've correctly leveraged 'social' to its full potential.<. Cheap Jerseys Wholesale Cheap Jerseys China Cheap Jerseys Free Shipping Cheap Authentic Jerseys Cheap Authentic Jerseys Cheap NCAA Jerseys Cheap Soccer Jerseys Cheap Authentic NFL Jerseys Cheap NBA Jerseys Online Wholesale NHL Jerseys


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